The Price of Genius

In the disruptive market places we all operate in, innovation is a key aspect of surviving and thriving. The problem is CEOs are understandably risk averse and seeking order amidst the chaos of commerce. Innovation is a messy process. Is it worth it the risk?

Stanford Business School professor Bill Barnett offers some insights about the expectations CEOs should have about the creative process. He writes; "Creativity is not about eliminating error. Creativity's payoff is the occasional burst of genius - and you don't get that by eliminating error....... Systems that sometimes give us the rare genius also give us a lot of foolishness along the way."

If you have C-Level responsibility, this article is a must read. Take a minute to read his short blog posting and get a better sense of the "The Price of Genius."