The Mythical CMO

Many small to medium size companies are imitating their larger counterparts in having a Chief Marketing Officer; and according to Seth Godin, their CEOs are making the same mistakes as the larger players in managing and empowering that position. Mr. Godin's short blog post explores why the average CMO's tenure is 18 months... and why it's usually not the CMO's fault. (Guess whose it is). Click here to find out why he describes this position as The mythical "Head of Marketing."